Your most valuable marketing asset is a five letter word

Let’s be honest, Tris. Trust is everything in the business,” He said.  “Well, maybe not 100%, but 95%.”  We were in a cab coming back from dinner, and we were discussing the trading operation and what was going on.  It was one of those moments when you’re reminded that many aspects of life require trust. … Read more

The cult of perfection gets ugly results

It’s not ready yet.  It just needs this one additional tweek.  I want it to be perfect before I let anyone see it.  It’s not perfect yet. What will people think? What will they think indeed. If you are saying these things about a marketing campaign you are developing, you have a problem.  The idea … Read more

What are you going to do with all those skills?

Insights can come from anywhere.  Maybe you have a deep interest in some topic. You are a practitioner in something, but it’s your side passion.  Through doing something, you gain knowledge of it. And by experimenting, you can find new ways of doing things.  When you combine that with other skills or things from different … Read more

The painful paradox of comfort

I was out on the bike on one of the tougher trails on the shore. I have skills, but some parts of this trail even intimidate me. But I was fit and strong, so I thought I’d give it a shot. I walked a couple of consequential features. That’s the smart play.  Then I go … Read more